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About the Webinar

Businesses and brands can now effortlessly leverage integrated Facebook and Instagram ad campaigns that initiate WhatsApp, Messenger, or Instagram Direct conversations with enhanced analytics.

Click-to-Chat ads with advanced analytics available in Infobip Portal provide a holistic view of the entire customer journey, from ad engagement to conversion, empowering businesses with essential behavioural data. These are critical insights for digital marketing agencies, enterprises, and SMBs across industries, enabling seamless lead generation on WhatsApp.

Join our exclusive webinar presented by Infobip & Meta in collaboration with Elets Technomedia, to gain insights into how you can use ads more effectively to increase conversions and improve your ad campaign's performance.



In this session, you will learn how to use Click-to-Chat ads with advanced analytics to:

Create ad campaigns that engage your target audience on Instagram Direct, WhatsApp, or Messenger
 
Obtain valuable insights into your customers' behaviour for data-driven campaign improvements
 
 

Gain insights on the end-to-end marketing funnel, from Meta feed impressions to the number of conversions and Return on Ad Spend (ROAS) for each campaign


Register to join us in real time and discover data-driven strategies that combine advertising via Meta channels and messaging conversations to set up powerful campaigns.


Register Now

Agenda

Unlocking the Power of Click-to-Chat Ads with Advanced Analytics in Marketing

  • 03:00 PM- 03:05 PM - Introduction by Garima Pant- Associate Editor, Elets Technomedia

  • 03:05 PM - 03:20 PM - Click to Chats Ads analytics in Marketing by Meta - Rutuja Kagwade (Strategic Partner Manager, WhatsApp)

  • 03:20 PM - 03:35 PM - Click to Chats Ads analytics in Marketing by Infobip & Meta – Shradha Thapa (Head of OTT Partnerships, Infobip India )

  • 03:35 PM - 3:50 PM - Demo – Dashboard analytics – Mani Prakash (Senior Engineer Services, Infobip India)

  • 03:50 PM - 3:55 PM - Q&A by: Garima Pant- Associate Editor, Elets Technomedia

  • 03:55 PM - 4:00 PM - Closing by Garima Pant- Associate Editor, Elets Technomedia